Brannigan Case Analysis Essay

course has the largest soup commercialize sh ar in the United States at 39. 8%. They argon willing to change and return the upper-case letter to do so. Weaknesses The soup industry as a whole has been on a consistent decline over the net several years. Brannigans has wasted property acquiring sm each(prenominal) businesses that have through with(p) little to nothing for profits. They have overly been developing different types of soup in which only if 1 out of degree Celsius is actu onlyy well received by consumers. Opportunities They have the potential to be the leading in healthy canned soups that are offered in a variety of trendy flavors.Brannigan Foods is already a well set up brand with many loyal fol deplorableing who can regain their brand indistinguishability through less securities industrying than a newer or smaller business. Threats Frozen and deli soup industries are trending and causing the market shares of shelved soups to plummet. Any quick and easy mea l option from fast food to macaroni and cease are threats to this industry and to Brannigans The line of work presented in this case is that Mr. Bert Clark needs to drive a formal budget and serve plan for the CEO to address the terzetto year downturn in profitability, market share and gross sales.Consumers arent purchasing as much soup as they have in the past. With so much variety, not only within soups, but among all food options, its hard to discombobulate consumers choose only your brand both conviction. Price plays a large portion in buyer decisions when it comes to items that they plan to blood in their cupboard. If the price isnt low enough, they can just switch brands or wait until later to purchase their take items. Brannigans has been steadily increasing their price to ebb the effects of the lower sales amounts.Brannigans hasnt fage anything to annex the value of their soups in the minds of consumers they have only raised the price. The true problem is that customers arent finding enough value in Brannigan Foods Soups to rationalize spending more on them than they had before. I propose that they have a contest to develop new flavors of soups, with the succeeder receiving a combination price of notes and a years run of Brannigan Foods Soups. Buying up smaller brands of soups doesnt sound feasible seeing as how it hasnt worked at any time before for this company.Another option is to seasonalize the soups to lease for new flavor varieties to be introduced in spurts. Heartier (potato, noodle and cream) soups are desired in the winter, where as a gazpacho is in a higher demand in the summer. accord consumers to take surveys to receive coupons for your products and ask them what they privation in a soup. The contest image can do wonders for creating a hum about your product and is the best alternative. fifty-fifty more importantly, you are gaining insight into on the nose what the consumers want. This nation has been so overly pu blicise to that people tend to ignore ads all together.What they dont ignore is the peril to win something with no risk. Lays Do Us a piquancy contest has been a great succeeder over traditional merchandise strategies. why you ask? The answer is simple consumers dont trust traditional market strategies anymore, and businesses are getting creative, using consumer-generated merchandisingdirectly involving the customer in the marketing and development of productsto succeed.