An Overview of Marketing

An Overview of merchandising 1 Prepared by Deborah Baker Texas Christian University Chapter 1 right of first publication ©2006 by South-Western, a element of Thomson Learning. altogether rights dumb 1 Learning Objectives 1. Define the term trade 2. Describe quad merchandise management philosophies 3. Discuss the differences in the midst of sales and market orientations 4. Describe several(prenominal) reasons for studying marketing Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 2 Learning Objective Define the term marketing On Line http://www.marinemax.com 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 3 What is marketing? A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities, including: Products Pricing advancement Distribution 1 Chapter 1 Copyright ©2006 by South-W estern, a division of Thomson Learning. All rights reserved 4 What Is Marketing? American Marketing friendship Definition Marketing is an organizational take to the woods and a set of processes for creating, communicating, and delivering appreciate to customers and for managing customer relationships in shipway that benefit the organization and its stakeholders. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 5 Marketing Creating value Customer value and beneficial relationships Exchange A B Delivering value 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Communicating value 6 The Concept of Exchange The idea that slew confine up something to receive something they would rather have. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 7 The Concept of Ex change At Least both Parties Something of! regard as Necessary Conditions for Exchange...If you want to get a full essay, night club it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper