Zenith Dog Food Inc.Case

SUMMARY AND RECOMMENDATIONS The Zenith tag nutriment Inc. is faced with an opportunity of stand for a merchandising dodge specifically designed for their carry Circuit rimed dinner dog nutriment place, and enunciate towards the Boston market. This opportunity has been recently derived from the positive observations by the food for thought brokers of a similar product being distributed in the southwestern region of the United States. Furthermore, it has been estimated that the dog food market which is mold up into 4 segments, can be quite utile to a new product introduction, but it will in the beginning depends on its pricing strategy as well as the marketing approach that the product will follow. After designing the practicable alternatives of competitors pricing strategies that have been specified inside the case, it was spy that the Bil Jac brand selling price strategy would bring Zenith tail Food Inc. approximately unit contribution per each 15 troy ou nce tub sold. Furthermore, by evaluating the markets 4 contingent segments that could be targeted by the Zenith company, it had been recommended that the modify dog food kinsperson be explored as the target market due to its closely profitable authorisation area.

Consecutively, it has been also noted that the Bil Jac pricing strategy gains an advantage within the breakeven point analysis, where we were able to see that it would tho take 30-50% of the wet dog food market to insure for the company’s variable cost, leaving nearly half(a) of the market purchasable for profitable capital gains exploitatio n. Most importantly, if Zeniths pass ove! r Food Inc. is aiming at continuing the marketing campaign of the picture Circuit frozen dinner nationwide, it would do so most efficiently by using the first, less costly advertising and promotional packages that peck to $430,000 in cost. Although the actual acquired market cover of future Zenith Dog Food Inc, cannot be calculated, the above utter recommendations have been derived from thorough calculations and the...If you want to get a replete(p) essay, order it on our website: OrderCustomPaper.com

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