Marketing Plan: Lux Soap

TABLE OF CONTENTS Executive Summary Introduction product Profile History of LUX Industry Analysis bring up Analysis Segmentation Basis Marketing Mix harvest Life cycle EXECUTIVE SUMMARY lux clean came into existence in 1964. sixty occupies a large grocery place share in the Pakistani goop mart as good as the international arena. The natural Lux, with the sunbathe blocker formula, is targeted towards a divergent market segment as compared previously to previous Lux. Lux is the first brand to cope the sunblock concept in soap industry. Lux plans to cracking to all these customers. Beauty begins with Lux. The strategy that is used by unclouded up br different for their lux sun blocker is on specific produce Benefits strategy as the lux sunscreen promotes Sun apology benefit as well as beauty .Lux sunscreen revolves around the slogan that is:Lux sunscreen is not considered as a new product. It is a re launch of the vivacious product Lux. This feature of the so ap makes it different from the existing Lux soaps. Lux Sunscreen is being termed as a Re launch of Lux Beauty flog with a cast by prize brothers. Lux already has a rigid position in the soap market.

Luxs sunscreen target market is upper and upper-middle class For sunscreen Lux is using skim pricing strategy. Lux sunscreen was the re launch of a variant, hence it should be publicized differently than all other Lux beauty soaps Introduction to prize Brothers Pakistan Limited Unilever Group of Companies Lever Brothers is the largest consumer Products Company in Pakistan; it belongs to Unilever concourse of comp anies, which makes up one of the largest tra! nsnational in the world. Lever Brothers Pakistan Ltd. was incorporated in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux and so aside Which record approximately Rs. 20 billion... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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