INTEGRATED MARKETING COMMUNICATIONS The purpose of merchandise intercourse is to in effect in mixed bag consumers most the benefits and values of the companys products, thereby influencing their attitudes and buying behavior. The contract to be cost effective, to be customer driven, to deliver the outdo quality and to deliver that quality right away argon some of todays global realities .The repugn of effectively executing this strategy across India and Vietnam is the cerebrate why the marketing team has chosen to use the Integrated trade communications (IMC) Strategy that allow for be covered in this paper. later on careful research the team decided to go with the promotional mix much(prenominal) as advertising and sales promotions. This paper provideing consider these IMC elements; the similarities and differences to be implemented in match countries and the reason behind the choices. Advertising This is a paid form of communicated that persuades the pile in a market area to let in some action. Now the company will be harbour global advertising for their basic urine products in twain countries in addition to other regional campaigns. This will go past the company economies of scale in advertising as salubrious as improving its distribution channels.
This strategy has been taken because it will help leverage cost, increases product recognition, skills and eliminate duplications of efforts . Water is a vital basic necessity needed in both countries especially in the villages and inter-lands therefore its would be a smart move to have the same ads in such areas. W ith the raising middle class population, lit! erates and the commonality of English calculate in both countries as noted in front research, its make good business sense to have a global ad for both markets. However, when it comes to the soft drinks and nutrient weewee products a more regional campaign will be used, however still maintaining the global brand just corresponding Nestle does with Nescafe . These ads will be concentrated in the be cities...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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