To to the full appreciate the consumer behaviour, any company needs to the near way comprehend the influencing factors involved during the decision making of a barter for and how it foot influence at every dot of consumer get decision process. There be five stages in the consumer buying decision model: Problem recognition, Information search, valuation of alternatives, Purchase, Post-Purchase valuation (Dibb et al, 2006, p.164). At first stage, the problem recognition originates which squeeze out be due to various reasons or motivation factors. For example, a consumer whitethorn realize that s/he needs a take-away medicinal drug player. This need hatful arise because a consumer thinks that he wants to listen to music on the go exactly new(prenominal) factors such as marketing messages, advertising and increase displays can also influence his/her desire. Another reason of motivation to restrain can be the fulfilment of life value (Grunert, 2000, p123) where the c onsumers believe certain consequences that products have for them. orchard apple tree Inc. has fully realized the grandeur of all the above factors and their iPod offers portable music player with easy-to-use features and with their strong marketing messages and brand establishment, it has appeared as a life-style and privilege for anyone to have this player.
The revolutionary success of orchard apple tree’s iPod has been accelerated by its simple and intuitive see and liberalization to download music. The success has been demonstrated by apple’s mp3 player market share growing up to 70 percent in US (Krazit, 2008). With the convergenc! e of digital services, consumers’ preferences are changing from single-service device to multi-service device to fill the especial(a) lieu in their pocket. Developing products in which customers go off see a high value requires a skillful understanding of customers – what they want, how they buy, what determines whether they will be satisfied with a product or service. (Grunert, 2000, p.109). Apple’s iPhone, which in...
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