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Argos trade stick out 1. Executive summary: The Christmas pass digital switchover and parkway of middle-class customers downmarket due to the recognition crunch bid opportunities to enlarge sales of digital TVs and equipment. However, Argos is outperformed on online shopping by Tesco, and on price and delivery by Currys. It is proposed to tar take aim families with children, home vitiateers and bargain-seekers, by highlighting product lull of use and convenience, explaining the implications of switchover, widespread multi-channel advertising, and a range of discounts and offers. Website design should be made more inviting and delivery terms improved. A intention for implementation is proposed, with a budget of £1,000,000. 2. Introduction: Argos is a quaint retailer that sells usual merchandise and has approximately 18,000 products. It serves 130m customers in the UK. This is a image to increase sales of digital TVs and digital equipment much(prenominal) as g reat deal top boxes, DVD recorders etc, by 5% during Christmas 2008 and New socio-economic class 2009. To achieve this objective this figure ordain start by analysing the external milieu to narrow opportunities and threats, then it leave behind study the internal surround to identify strengths and weaknesses in order to curry out prep atomic number 18 analysis.

Then the market to be targeted result be elect by identifying product position, and marketing objectives forget be define based on the previous procedures. The life-and-death part of this externalise will follow in the marketing strategies section, in wh ich suggestions are made for significant dec! isions to attract customers to buy digital TVs or digital equipment from Argos. The last part of this line will be implementation, control and budget; this section will explain how the plan will be implemented and controlled and who will be amenable for it. The final stage in this plan is the budget for implementing Argos digital TVs and digital equipment strategy. 3. External: 3.1. Macro environment: 3.1.1 Social...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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